A Design Sprint for Connecting
The Team's Solution: BaeWindow
Traditionally, social networks have been designed to bring individuals together in widening circles of connection, but what’s missing in all this digital interaction is a sense of intimacy. BaeWindow was built exclusively for couples who want to share little, exclusive, delightful connections. Show your boo, your babydoll, your bae that you’re thinking of them with BaeWindow.
BaeWindow is as simple as it is delightful. It allows couples to set the lock screen on each other’s phone. Share selfies, private jokes, food porn, current location, and more. Simply snap a photo and load it into BaeWindow and, presto romantico, it will appear on your bae’s phone lock screen.
BaeWindow’s designers wanted to build an app that met four core requirements. It had to be people-centric, concentrating on bringing people together with a hint of magic or surprise. It also had to be fun. Too many apps take themselves too seriously. Putting the fun back in our phones was key. The experience had to feel almost effortless so it would inspire people to use it as frequently as they wished. Finally, it had to make communication more intimate. With Facebook and Twitter, we can shout from the rooftops, but it’s harder to whisper sweet nothings to those we love most.
The solution was BaeWindow, a simple fun way to show your boo you’re thinking of them. Send some love.